The Strategic Use of Technology at Tesco’s
Number of pages:
10
ABSTRACT:
This 10 page paper considers how the supermarket chain Tesco’s makes use technology as a strategic weapon to gain competitive advantage by way of differentiation. The writer looks uses Porters Five Forces and a Value Chain analysis to consider the value of the loyalty cards and the use of Electronic Data Interchange (EDI). The bibliography cites 16 sources.
FILE NAME:
File: TS14_TEtesco1.rtf
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